| • |
How do your clients perceive your firm's image? |
| • |
What attracts clients to hire you and what influences their
hiring decisions? |
| • |
What do clients most value and what do they most dislike about
what your firm provides and how it is provided? |
| • |
How do clients assess your attorneys’ performance and
how your key administrative staff’s technical, service
and relational skills? |
| • |
How do clients compare your attorneys with your competition?
|
| • |
Will your clients hire you in the future and will they recommend
you to prospects? |
| • |
How do clients evaluate your firm's your fees in relation
to the value they receive? |
| • |
What are the likely legal needs of your clients for the coming
year? |
| • |
Do your clients know about all services that your firm provides? |
Client interviews provide other concrete benefits. The information
gathered can help craft your marketing materials and firm image
and can help position the firm in its market niche.